I am not a movie actor (or a scientist or a chef) turned angel investor, nor a story teller and do not own any digital/brand marketing or a consulting company claiming to help startups grow..I am an old fashioned Professor at a Business School.
These days, On Social media,I see tons of short stories,write ups & articles providing free gyan to entrepreneurs. Yes, FREE gyan! Trust me, these write ups are juicy and makes you feel want more. Out of curiosity I check the profile of these writers, generally these writers claim they are entrepreneurs,VCs, angel investors or business consultants.
This free article is about the free gyan articles, floating on social media. Have you ever wondered why people write on social media? I believe it is because they are passionate about writing and love sharing their experiences to help others.
But hold on, is it always true? I don’t think so, there are few hidden reasons the writer will never tell you.It is the writer’s revenue model. More articles, more likes, more comments, more money. The more popular the writer is, the more money he makes by way of selling something, be it his services or products or the fee that he charges to deliver a speech in a seminar or conference.(remember, his mission in life is to help startups grow.).
While, I do not say it is wrong to write spicy articles to attract the audience (and then leverage it to make money) but I think, we the readers should analyse and decide what is good for us. I believe, that there are few really good people out there, but the market is flooded with “me too” writers. For my own good, I generally take the free gyan with a pinch of salt by asking myself these questions:
1) What is the writer’s background? Is/was he an entrepreneur himself who has peddled the path? Some writers are ONLY good at writing and may never have taken the risk of becoming an entrepreneur.
2) What could be the reason for him to write? Writing to become popular Vs writing to guinenly share learnings & experience, matters a lot. There are cases where the writer writes to just engage his fans & followers.
3) Real entrepreneurs/VCs do not invest much time in writing (or reading) articles. Great entrepreneurs have not written much,the Steve Jobs,the Murthys,the Bansals did not write too much on social media.
4) How many articles a writer writes ? What is the frequency? If a writer writes too much and too frequently, it indicates something else, to my mind.
5) Why am I reading this? How exactly this will help me?
Entrepreneurs need to learn the art of disconnecting from the addiction of mobile phones and the social media. Spending valuable time on reading about inspiring entrepreneurs, startup stories & videos may look cool, but it may not help you get the next new client. So, spend your time judiciously on acquiring new skills,building your team and mainly meeting new clients.
So, my appeal to young entrepreneurs is that, do not get influenced by some random articles on social media written by someone who was never an entrepreneur in his life. Social media “content” cannot decide your startup’s direction and growth strategies, only YOU can. It is your startup, so firmly believe in what you are doing.
A serious entrepreneur does not waste much time on social media, instead, he focuses more on critical thinking, delighting the customer and revenue growth.
“Entrepreneur performance is like a porn star’s performance in the video. Everybody wants to be a *Star*, but only few are capable”.
Read my article with a big pinch of salt!